Ever wonder why one estate sale prices things so differently from the next? In this episode, Lisa sits down with Jerry Robertson of SATX Select Estate Sales to break down exactly how pricing works at a professional estate sale and why it’s not as simple as slapping a sticker on everything. Jerry explains why treating an estate sale like a retail store is a mistake, how San Antonio’s climate affects furniture value, whether golden ticket giveaways actually cut into revenue, and why some local companies use a flat pricing formula while SATX walks every house individually.
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