Families often expect more from an estate sale than the market actually delivers. In this episode, Lisa gets Jerry Robertson of SATX Select Estate Sales to lay out the honest realities of pricing, no sugarcoating.

Jerry explains why sentimental value rarely matches market value, a conversation that comes up just as often in [LINK: Alamo Heights] and [LINK: Terrell Hills] as it does in [LINK: Leon Valley] or [LINK: Windcrest]. He covers when eBay’s larger audience and longer timeline can outperform a weekend sale, why vinyl rock records from the 70s and 80s often surprise families, and why clothing is a proven seller even though many families default to donating it.

This holds true across every community SATX serves, from Converse and Schertz to Cibolo, Helotes, and Boerne. Age alone doesn’t create value anywhere, and neither does an upscale zip code like Stone Oak or Hollywood Park guarantee a higher price on every item.